We aim to build a brand with the core focus of cars and their status as cultural icons. Uniting those who share a passion, now and in the future.

The GP ICE RACE is our halo property – where we reach our community and create unique lived experiences and unrivalled digital assets – but the platform of the brand moves beyond this by adding merchandise from t-shirts to luxury watches, year-round community events and physical locations. Opening in Spring 2023: Mankei on the Grossglockner - designed by Steiner Architecture.